For half a month, product placement has been the subject of much criticism in the media. In my opinion, the amount and volume of such criticism indicates the high requirements and expectations of the audience and the public for product placement.

The relevance of advertising to consumers is often proportional to the likelihood of conversion. It is for this reason that behavioral targeting, repositioning, AD content preferences and customization, and other similar technologies are very attractive to digital marketers.

"Hong long century" by shenzhen dianshi digital technology co., ltd. won the gold award for best advertisement in the 9th Czech international animation film festival held in teklice, the Czech republic.

In the past four months or so, four online advertising companies have filed for ipos in the us because they are segmented and focused. Chinese peers are struggling, but a listing is nowhere in sight. Why?

The 'barbarians' who broke into publishing This is an industry, not a circle. It's a business, not a salon Liu xinran and zhang huan from Beijing and guangzhou For a long time, books have been emphasized as the social attribute of media to disseminate information, popularize knowledge, inherit culture and enlighten people's wisdom. Coupled with the relatively lagging reform of publishing industry system, publishers' lofty self-acceptance and overlooking the public attitude are complementary to the difficulties of the whole industry